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NEWS ARTICLE
INDEX

Ford's Thinking Smaller as Stocks Plunge 15%
___________

CAW close to `unique' deal over Oshawa
_________

Ford puts Oakville plans on hold
_________

Civic leads
Canadian sales
Overtakes
Ford F-Series

_________

Ford To Retool US plants for European Cars
___________

Listen


Salaried employees next to go at GM

Bankruptcy would be risky
business for any automaker

Democracy: Too Important
to Leave to the Members?
by Sam Gindin

Ford to cut jobs abroad as U.S. sales fall 14%


HOW GM COMPARES IN MARKET SHARE — THEN AND NOW

Breaking up GM will be hard to do

GM shares
hit new low

Hargrove leaves Early CAW boss will retire by September,
endorses Windsor's Lewenza

CAW's Hargrove to step down amid industry crisis

Hemi For President - Letter to CAW Executive Board & Staff

CAW staffers say they were 'bullied'

GM faces possible bankruptcy

CAW candidate slams Hargrove succession plan

Hard Act To Follow (Buzz Harrgrove)

Ken Lewenza throws his hat in the Ring in a bid to Succeed Buzz Hargrove as President of
the CAW

The Death of the
Administration Caucus?

Ford's Volvo lays off 1,200 workers

CAW mulls life after truck plant

How Canada can win the fight to keep auto jobs

Auto Jobs Plunge to 14 Year Low

Ford delays launch of F-150, cutting output

Union: GM to work on hybrid pickups in Oshawa

Magna to
axe 400

`We didn't get very far' in GM talks, CAW says

Top-level talks aim to end GM spat

FORD TO
EXPORT MORE
THAN $800 MILLION IN
VEHICLES AND PARTS TO CHINA

Insurance cut riles Chrysler retirees

Who Will Replace Buzz Hargrove?

Windsor plant at risk, CAW fears

CAW must Dismantle Blockade: Judge

Listen
See Video of GM Protest June 12, 2008

Court will rule on bid to end GM blockade

Police ignoring blockade: GM

More broken promises feared

Ottawa has power to save threatened GM truck plant

CAW asks Ottawa for trade action

Labour Congress pledges Support to GM Workers

Mexico's auto unions agree to cut wages

GM workers set
up blockade

Hargrove
lashes GM

Hargrove's Video Reaction to GM Oahawa Closure

Bargaining in Bad Faith - Letter to GM Membership from President of CAW Local 222

GM Closing Oshawa Plant

Ford rolls
out new Flex

Slots staff gamble on strike

Bob White's Response to Sam Ginden's CAW Panic Bargaining Article

Ford plans U.S. layoffs

Inflation takes over as
public enemy
No. 1

Ford slashes production, cuts more jobs in Windsor

High cost of gas sparks Ford production cut

US Buyout offers ending at GM

Clean Sweep for Historic Auto Deal

It's a deal for
GM, Chrysler

Deal close with GM, Chrysler

American Axle threatens additional plant closure UAW president says union will accept massive concessions

GM cuts 1,400 more jobs

Has Canadian labour given up the fight?


2009 FORD FLEX: BUILT IN CANADA

Chrysler and CAW to start contract talks next week

CAW, Chrysler consider early talks

Oakville rejection a First for CAW

Chrysler tries fuel-price guarantee to boost sales

_________

Ford to add new vehicle at Oakville plant

__________

Ford workers accept deal to freeze wages
________

Ford reaches early labour pact
__________

GM Cuts 900
in Oshawa

___________

Unprecedented CAW deal freezes wages at Ford

_________

CAW/FORD Negotiates Early

_________

Ford profit catches Wall Street off guard
________

Canadians spending less on new cars

Minivan sales may hit 23-year low, Ford says

GM Canada seeks big cuts to labor costs

GM Canada Targets the
Status Quo

GM Ford to Cut pay for Summer Temps

Ford will add up to 500 Oakville jobs

Ford Increases Production of Focus

Big 3 may start hiring in Sept

Ford's hiring boom
built on fuel efficiency

Ford makes plans to sell 100K hip Flex crossovers yearly

Magna workers join CAW

CAW tries for early auto talks

New Quality Study Shows Ford Is Second to None

UAW blasts Ford's bonuses

FORD MOTOR COMPANY
DETAILS 2007 PERFORMANCE
& EXECUTIVE COMPENSATION
IN ANNUAL REPORT AND PROXY

March a low point
for Chrysler
Ford and GM as Japanese giants gain

Chrysler Retirees
lose life insurance

Ford seeks
federal cash
to expand
engine plant

Ford to reopen shuttered plant in Windsor, Ontario

Ford To Reopen Windsor
Engine Plant

Steelworkers halt drive at Dofasco

Letter and response from Buzz Hargrove regarding clarification on Retiree Benefits in 2008 Negotiations

CAW talks tough on Bay Street

Canada auto union says
won't accept
two-tier wages

Ford agrees to sell Euro brands for $2 bln

Ford CEO has `other options' if buyouts fail

Dofasco invites union to gauge worker interest

Machinists file for union vote at Toyota Canada

CAW trying to secure project to build more efficient motor

Weekend Interview with Ford Canada President Barry Engle

Ford CEO paid $4.1 mln in stock, 3.5 mln options

Ford to pay bonuses despite $2.7 bln loss last year

Budget's Double Blow to Jobless

STRONG SALES CONTINUE AT FORD OF CANADA

Windsor plant closed by parts-supplier strike

Mustangs recalled to cut air bag force

SteelWorkers Campaign Targets Alliston's Honda

New marketing campaign features
wide-ranging website chats between clients and the car maker

Douglas Fraser
1916 - 2008

Cost gap a myth, CAW says

Auto sector help should be job one

Try harder to sell cars overseas: Emerson

CAW affirms `rogue union'

Auto industry is death-bound: CAW

GM offers all US union workers buyouts, retirement

Chrysler reorganization worries CAW president

Ford eyes changes for fading Mercury brand

Nemak dips into auto aid millions

Auto Sector Hit by New Shutdown

Windsor Essex aluminum plant slated for 2009 closure

Ford recalls 225,000
vehicles already repaired

UAW to fight Chrysler designers' layoff

Tata to get full stake in Jaguar, Land Rover

Chrysler Canada agrees to incentive package

Bankrupt plant workers denied severance

Chrysler Offers $100,000 Buyouts to UAW Workers

Workers occupy shut plant over severance

CAW warns it will strike GM

Ford US Buyout Facts

Ford Motor to offer buyouts to all US hourly workers

Ford can weather downturn: CEO

Ford Apologizes for Ad Campaign

Philosophies clash over Ford plant 

China major threat to auto industry: CAW

Ford to review dealer network again

Ford of Canada Names New CEO & President

Caw, Ontario Gov't push for Federal Action

Ottawa 'actively involved' in Ford talks

Ford Fires Warning Shot at CAW

Ford: Canadian Plants must Compete

Ford Motor China Sales Rise 30 % 1n 2007 Outpacing Industry in Growing Market

Ford stock falls
to lowest level
since 1986

Toyota passes Ford as No. 2 in U.S.

Chrysler surges to No. 2 in Canada

Bumpy road ahead for ailing auto sector

 

 

 


News
         
         THE VIEWS & OPINIONS EXPRESSED HERE ARE
                NOT NECESSARLY THE VIEWS OF CAW LOCAL 584.
                THEY ARE POSTED FOR INFORMATION PURPOSES.
       DEMOCRACY ALLOWS US TO SEE BOTH SIDES

  SO WE CAN MAKE OUR OWN JUDGEMENTS.

 

Ford thinking smaller

Stock plunges more than 15% as automaker's
second-quarter loss hits a record $8.7 billion U.S.

A Ford Explorer and Lincoln Navigator are displayed in front of Ford's Michigan Truck Plant in Wayne, Mich. (May 23, 2008)

Jul 25, 2008 04:30 AM
DEE ANN DURBIN
TOM KRISHER
Associated Press

DEARBORN, Mich.–Ford Motor Co. posted the worst quarterly performance in its history yesterday, losing $8.67 billion (U.S.) in the second quarter.

The company said it will retool two more North American truck and sport utility vehicle plants to build small, fuel-efficient vehicles, and announced plans to bring six new small vehicles to North America from Europe by the end of 2012.

A Ford spokesperson said there are no plans to cut or change auto and engine production in Canada.

The company's net loss includes $8.03 billion worth of writeoffs because the sharp decline in U.S. truck and SUV sales has reduced the value of Ford's North American truck plants and Ford Motor Credit Co.'s lease portfolio. Even excluding those items, Ford lost 62 cents per share, worse than Wall Street expected.

Twelve analysts surveyed by Thomson Financial, on average, expected a 27 cent loss per share.

Including the writedowns, Ford lost $3.88 per share in the April-June quarter, compared with net profit of $750 million, or 31 cents per share, in the same quarter a year ago.

The second-quarter loss surpassed Ford's previous record quarterly loss of $6.7 billion in the first quarter of 1992.

Second-quarter revenue was $38.6 billion, down $5.6 billion from the year-ago period. Analysts expected $34.6 billion.

Ford has been successful selling cars in Europe and the company is banking on the new European models to boost sales and revenue as it deals with a market shift from trucks to cars brought on by high gasoline prices.

The company said it has sufficient liquidity to weather the latest downturn in the U.S. auto market without additional borrowing. Ford borrowed $23.4 billion in 2006 to fund its North American turnaround.

"We are pleased that we went to the capital markets at the right time," Ford CEO Alan Mulally said in a conference call with investors and media. "We have the scale, the expertise and the financing to execute our plan.''

Wall Street wasn't impressed. Ford shares dropped 92 cents, or 15.3 per cent, to close at $5.11.

The company plans to retool the Michigan Truck plant in suburban Detroit, shifting its products from large SUVs to make global vehicles off the European Focus platform by 2010.

"The second half will continue to be challenging, but we have absolutely the right plan to respond to the changing business environment and begin to grow again for the long term," Mulally said.

Ford said it does not expect a U.S. economic recovery to start until early 2010.

                 **********************************************

CAW close to `unique'
deal over Oshawa

Union, GM negotiating on plant shutdown plan

Jul 24, 2008 04:30 AM
Tony Van Alphen
Business Reporter

The Canadian Auto Workers union says it is close to reaching a "unique" resolution with General Motors in a bitter dispute over the pending shutdown of the company's Oshawa truck plant.

Peter Kennedy, a senior CAW official responsible for GM, revealed yesterday that company and union negotiators are working on a settlement that is different from other agreements relating to plant shutdowns.

"There are some outstanding issues that still need to be cemented but we're getting close," Kennedy added in an interview. "I'm confident we'll be able to complete something very shortly."

CAW Local 222 filed a grievance early last month over the plant closing that triggered a high-profile blockade of the company's Canadian headquarters in Oshawa and threats of more disruptions.

GM, the country's biggest automaker, submitted a proposal in late June and the two sides have been quietly meeting in recent weeks in efforts to resolve the grievance.

Kennedy said the talks have gone beyond early retirement incentives and monetary sweeteners for workers to quit – common tools to reduce or eliminate layoffs when an auto plant closes.

"There's more at stake here," he said. "We're looking at doing something unique. We want to take it a step further given the circumstances of how this came about."

Kennedy would not disclose any details of the "unique" provisions until workers see them at membership meetings, possibly during the next few weeks.

"It would be different than what we've done in the past. I think people will be happy with this result."

Kennedy, the assistant to CAW's national secretary-treasurer Jim O'Neil, noted that in addition to a "soft landing" for workers so there are no involuntary layoffs, the union wants "good commitments" for models at the Oshawa site.

A spokesperson for GM of Canada Ltd. could not be reached for comment on the status of talks. Earlier, the company said it considered the discussions "private."

GM shocked the union in early June by announcing it would close the award-winning truck plant and cut more than 2,000 jobs during the second half of next year because soaring gasoline prices had led to a collapse in pickup sales in North America.

But that came only two weeks after the CAW and GM had agreed to a three-year contract where the union accepted millions of dollars in concessions in exchange for product commitments at the Oshawa complex, including a new generation of pickups.

The contract also contained a provision that called on GM to consult with the union for alternatives if the company considered a closure.

The union filed a grievance a few days later, claiming GM broke the contract.

Local union officials have also talked of other legal options, including a major complaint to the Ontario Labour Relations Board.

GM won a court order to lift a 12-day blockade at the company's headquarters in southeast Oshawa last month but a judge criticized the automaker for its "deceit-like behaviour" and "almost immediate breach" of the contract.

************************************

Ford puts Oakville plans on hold

Automaker's sudden reversal on third shift leaves
hundreds of freshly recruited workers without jobs


Jul 23, 2008 04:30 AM

Tony Van Alphen

Business Reporter

Ford has delayed the addition of a third shift and hundreds of jobs at its Oakville assembly plant indefinitely because of an abrupt downturn in sales of crossover vehicles.

A senior spokesperson for Ford Motor of Canada Ltd. confirmed yesterday that the automaker halted the gradual launch of a third shift this week because of sliding sales of the Edge and Lincoln MKX crossover utility vehicles in the U.S. and Canadian markets.

"The Oakville assembly complex is delaying the introduction of the third shift indefinitely to better align production with unprecedented shifts in market conditions," said Lauren More, Ford's vice-president of communications.

The company has also cut back Saturday overtime production for its two shifts at the plant because of slowing sales.

Ford's move comes only three months after the automaker announced plans for the extra shift and more than 500 new jobs in Oakville. Ford informed about 350 new workers this week not to report for orientation for the third shift over the next month even though the company had just recently recruited them.

"It has to be absolutely gut-wrenching for some of those people who left other jobs to join Ford and now have this happen," said Bob Chernecki, a senior official for the Canadian Auto Workers union. "What do they and their families do now?"

The company started orientation this week for another 160 workers who transferred from the company's engine operations in Windsor after being laid off there. They will remain and fill positions in Oakville that become vacant through attrition.

"We're very thankful that Ford will proceed with the transfer and is absorbing us into the Oakville plant," said Catherine Faubert, who moved with her husband and family from Windsor.

In response to the big shift in consumer preferences, industry sources say parent Ford Motor Co. will soon announce plans to import more subcompacts and compacts to the U.S. market from overseas and revamp operations in North America to produce smaller cars.

In Oakville, More said the chances of proceeding with a third shift in the short term are not good. The company also produces the Flex crossover model there. "We expect the economic environment in the U.S. in the second half of this year to remain severe," she said.

Ford said in April that it would add a third shift in Oakville because the Edge and MKX models had gained strong traction in the U.S. and Canadian markets after debuting in 2006.

But the gradual move by consumers to smaller, more fuel-efficient models in the U.S. over the past year turned into a stampede in May and June as gasoline prices soared to record highs.

It triggered a collapse in sales of large pickup trucks and sport utility vehicles and also pulled down business for bigger models in the popular crossover segment.

In the key U.S. market, where Ford expected Edge business to continue growing, sales slipped 4.6 per cent to 32,693 during the second quarter from the same period last year, with signs of continuing deterioration. Edge sales plunged almost 20 per cent to 9,993 in June from the same month last year.

In Canada, Edge sales have risen 14 per cent to 3,853 in the past three months but are slowing down. Sales in June rose 2 per cent to 1,348.

Chernecki, assistant to CAW president Buzz Hargrove, said he isn't optimistic that Ford will implement the third shift in Oakville for at least several months in view of the continuing upheaval in the North American auto industry.

"This is a reflection of rising fuel prices and an unprecedented flood of imports into Canada and the U.S.," he added.

"The Harper government has to get off their position of ignoring the industry and start taking an active role to protect it before there is any further damage."

*****************************************

Civic leads Canadian sales

The 2008 Honda Civic sedan.

Honda model's sales pulling away from Ford's F-Series pickup at halfway mark as consumers veer to smaller, more fuel-efficient vehicles

Jul 22, 2008 04:30 AM
Tony Van Alphen
Business Reporte
r

A car will likely beat a truck as the country's best-selling vehicle in 2008 for the first time in 15 years as consumers turn sharply to smaller, more fuel-efficient autos.

Honda's Civic compact is pulling away from Ford's F-Series pickup in sales at the halfway point of the year, according to figures from DesRosiers Automotive Consultants.

Industry watchers say record fuel prices are driving consumers to compact and subcompact cars and away from gas-guzzling trucks, minivans and sport-utility vehicles.

"The theme in the market today clearly is, if it is small, it sells ... if not, it doesn't," analyst Dennis DesRosiers said.

Sales of the Civic, which has built a reputation for durability, fuel efficiency and overall value, shot up 24 per cent to 43,029 in the January-June period this year from the same six months in 2007. Meanwhile, volumes for the venerable Ford F-Series pickups have skidded 6 per cent to 36,555 in the same periods. A Ford spokesperson noted the F-Series truck has been Canada's most popular vehicle for the past five years and strong demand remains.

"While we do see consumers' appetites shifting as fuel prices become a more significant factor in vehicle decision-making, many Canadians still do want and need a pickup truck in their work and their daily lives," said Gina Gehlert, communications manager for Ford Motor Co. of Canada Ltd.

However, analysts said it will be tough for the F-Series to close a gap of more than 6,400 vehicles with the Civic in six months because of growing public perceptions that fuel prices will continue rising or remain at record highs.

The Civic, which has topped annual car sales for the past decade, and other small models have benefited significantly from the price increases.

The Chevrolet Cavalier in 1993 was the last time a car led the overall market. Sales of the General Motors compact hit 43,762 that year – just slightly ahead of what the Civic has attracted in only the first six months of 2008.

The F-Series and the Dodge Caravan minivan have dominated the position of best-selling vehicle during the past 15 years.

The Ford truck topped the auto market from 1994-99, while the Caravan held first place from 2000-2002.

In late 2005, the Civic almost overtook the F-Series for the overall vehicle title but Ford prevailed and held the lead in 2006 and last year. The six-month figures from DesRosiers' firm show four of the five best-selling vehicles in Canada are compacts or subcompacts. They are: the Civic, Mazda3 and Toyota's Corolla and Yaris.

The surging Yaris subcompact even outsold the Caravan, which fell to sixth place from third overall. Volumes for the Caravan, Chrysler's flagship model, plunged more than 25 per cent in the first half.

Business for GM's Sierra and Silverado pickups has tumbled 26.3 per cent and 24.8 per cent, respectively, in the first six months from the corresponding 2007 period.

That has prompted GM to slash production and jobs at truck assembly operations in North America, including its Oshawa plant. The plant exports most of its output to the U.S. market, where sales have slid dramatically.

In Canada, sales in the large pickup truck segment fell 12 per cent in the first six months. Deliveries of large sport-utility vehicles dropped almost 15 per cent

The downward trend in big trucks and SUVs has accelerated in recent months.

For example, sales of large pickups fell 28 per cent in June from the same month last year, while business for big SUVs fell 35.7 per cent in the same period.

The decline came as gasoline prices broke through the $1.30 a litre mark in Canada, about 35 per cent higher than a year earlier.

The gas spike has also sparked a big rise in other segments. Sales of subcompacts and compacts have climbed 28.6 per cent and 10.5 per cent, respectively, in the first six months from the corresponding 2007 period.

In addition to the Civic, sales of the Corolla soared 37.4 per cent; volumes for the Yaris climbed 13.4 per cent. Deliveries for the Chevrolet Cobalt improved 6 per cent and first-half business for the Hyundai Accent rose 106 per cent.

****************************

 

Ford to retool US plants
for European cars


CHICAGO, July 19 (Reuters) - U.S. car maker Ford Motor Co is drawing up plans to retool American plants to make small, fuel-efficient passenger cars that it mainly makes and sells in Europe, the Wall Street Journal reported on Saturday.

The paper said Ford has looked at bringing over European models, including the mid-size Mondeo, in response to high fuel costs that have hit sales of larger, fuel-hungry trucks and sport utility vehicles.

Citing people familiar with the matter, the WSJ said portions of this move could be announced on Thursday when the Dearborn, Michigan-based company reports second-quarter results.

In June, Ford announced it would slash output this year by eliminating shifts, slowing assembly lines and idling truck plants. The car maker said further details on its revised restructuring plan would be provided when it released its second-quarter results.

In an e-mail response to a request for comment on the WSJ report, Ford spokesman Mark Truby said the company would not release details of its plans before Thursday.
"We won't comment on speculation on what we may or may not announce in advance," he said.

*******************

Salaried employees next to go at GM

Analyst says bankruptcy 'not impossible' if sales continue to deteriorate

Jul 16, 2008 04:30 AM
Tony Wong
Rob Ferguson
Star Reporters

Hundreds of General Motors Canada head office staff may be laid off over the next several months as part of a massive restructuring effort to get the automotive giant back to profitability. The company said yesterday it plans to reduce salaried worker costs by 20 per cent, further slash truck production and eliminate its quarterly dividend.

In an address to employees in Detroit, chief executive Rick Wagoner said the auto-maker would also offer buyout and early retirement packages and freeze base pay for salaried employees through 2009.

The goal to save $15 billion (U.S.) in costs worldwide by the end of 2009 will impact on Canada, said spokesperson Stew Low. "We think in the end there will be some reductions in administrative staff, however, they will be reasonably small in comparison to our other actions," said Low. "The numbers could be in the hundreds or even less. We don't have a figure yet, but the initial thinking is that this may be modest."

Workers in areas such as finance, purchasing, corporate affairs and marketing will be affected in the latest restructuring round, he says.

Ontario's economic development and trade minister said she was "relieved" to hear the province will escape serious damage in GM's latest plans to make fewer pickup trucks and restructure operations.

Although the automaker is doubling planned cuts in pickup truck production to 300,000 vehicles, there will be "no acceleration" of the closing of its Oshawa truck plant in mid-2009, said Sandra Pupatello from a trade trip in England.

In Cornwall, Premier Dalton McGuinty said he hopes GM "comes to a landing sooner rather than later" because every lost auto assembly job means another seven lost in the parts sector.

He said the auto industry is in a challenging time but is here to stay, with North Americans buying 15 million new vehicles annually. "The issue is do we want to stay in the game or not?" he told The Canadian Press. "People are going to keep buying cars, they're just going to buy different cars. They're looking for more fuel-efficient cars, more environmentally friendly cars."

GM's latest cuts – which further hurt Ontario's auto sector by reducing demand for parts made here – show a need for urgent government action to shore up a slumping economy, said opposition parties.

Progressive Conservative Leader John Tory called for a summer economic statement from Finance Minister Dwight Duncan with new measures such as cuts in taxes and red tape to help businesses.

GM vice-president David Paterson said no date has yet been set for the pickup truck plant closing next year pending further talks with the Canadian Auto Workers union.

He confirmed there will be no new production cuts in Canada despite yesterday's announcement, although "relatively minor" layoffs are expected for perhaps 100 or 200 of the 2,500 salaried staff here.

Those numbers will depend on how much can be found in "operational savings" in areas like marketing and advertising.

GM Canada may not get hit as hard this time as it has been "ahead of the curve" in announcing cuts, including the closing of a Windsor transmission plant in 2010 and a truck plant in 2009, says Low.

The Windsor closing affects 1,200 workers, Oshawa's 2,600.

The announced closing of the Oshawa truck plant, just two weeks after a collective agreement with the Canadian Auto Workers said it would keep the plant open until 2011, was controversial.

"It seems like every week we have a new restructuring plan," says CAW economist Jim Stanford. "The issue remains that you can't dig your way out of a hole by constantly cutting back, downsizing and closing plants."

Stanford says the announcement means a harder fight for the union to keep the Oshawa plant open.

"As far as we are concerned that contract is still binding.

"We're still negotiating with GM and they are contractually obliged to continue operations there," says Stanford.

GM said yesterday it expects a significant second quarter loss because of declining market conditions.

Since Wagoner became chief executive in June 2000, GM has cut its U.S. salaried workforce to 32,000 from 44,000.

GM shares are down 87 per cent during Wagoner's tenure and the stock has been the worst performer within the Dow Jones industrial average during the last 12 months.

"At first blush, these would be positive steps for liquidity, but we would view them as absolute necessities given the current market conditions," says Gregg Lemos Stein, a credit analyst at Standard & Poor's.

Merrill Lynch analysts said GM needs to raise about $15 billion and bankruptcy is "not impossible" if deteriorating sales continue."The restructuring is setting up General Motors to be a leaner, more profitable company as we work through this soft U.S. market," said Low.

"We are taking the hard medicine and the deep cuts now and putting a plan in place to prepare if the market worsens."

With files from The Star's wire services
*******************************************************

Bankruptcy would be risky
business for any automaker

Automakers risk scaring off customers,
many analysts say

Christine Tierney, Eric Morath and Bryce G. Hoffman / The Detroit News

Detroit's automakers have entered a new and darker chapter in their history, with bankruptcy suddenly looming as a possibility because of the severity of the auto market downturn.

General Motors Corp., Ford Motor Co. and privately held Chrysler LLC are going through cash at a faster rate than they generate it, and investors worry that one or more of the companies could run short, perhaps before the end of next year.
But most debt analysts say that unlike auto parts suppliers, which have used bankruptcy as a tool to reorganize their businesses, automakers are unlikely to consider filing for bankruptcy before exhausting every other option.
"It's clear that the risks and challenges are much greater than the benefits of filing," said Gregg Lemos Stein at the debt-rating agency Standard & Poor's.
The biggest risk would be the publicity surrounding a bankruptcy filing that might scare off car buyers.

"If you've heard that an auto manufacturer has gone bankrupt, would you buy a brand new car for which you would need parts and servicing for three to five years?" asked Tony Clary, industry manager for automotive at Euler Hermes, a credit insurer that is part of Germany's Allianz insurance group.

"If a supplier files for bankruptcy, the general public wouldn't even know that. So it doesn't have the same implication." For an automaker, however, bankruptcy "would be very much a last resort, and something that would only be considered when there's absolutely no alternative available," Clary said.

Normally, the purpose of filing for bankruptcy -- corporations usually file under Chapter 11 of the U.S. bankruptcy code to keep the business running -- is to obtain some relief by reducing debt payments and to step up the pace of change at the company.

"Dana Corp. was able to accomplish things in bankruptcy that took an extended strike to accomplish at American Axle, which wasn't in bankruptcy," said Lemos Stein at S&P.

But it's not clear that a bankruptcy filing would make it easier for managers to get better deals from the United Auto Workers than they have, or to break out of agreements with dealers that are governed by state law.

Delphi is one example

Bankruptcy should be the option of last resort for the automakers, said James Mallak, an auto restructuring expert with Alvarez & Marsal in Detroit. "Once you get in there, look at Delphi (Corp.), there is no guarantee that you'll get out," said Mallak, who was chief financial officer at Tower Automotive during that supplier's bankruptcy. Delphi, the former GM subsidiary based in Troy, has had a long and fractious bankruptcy.

"That's especially true in today's financing market. They can do restructuring with the plants and with the labor contract outside of bankruptcy," Mallak said.
Changes in bankruptcy laws also would make it harder for automakers to control the outcome under a Chapter 11 filing, said Mark Oline, managing director of the credit service Fitch Ratings.

"I don't think bankruptcy would really be a strategic tool for any of them, given the changes in the bankruptcy laws," Oline said. "Management has lost a lot of control over a bankruptcy. The new laws make it a very, very complex process."
But all the speculation is unlikely to go away, given today's economic environment in which banks are unwilling to lend, investors are feeling skittish and consumers are putting off nonessential spending.

This year, U.S. auto sales are likely to sink to their lowest level in more than a decade. Brokerage house Merrill Lynch estimates next year could be even worse, with sales sliding to 14 million cars and trucks, putting the industry's recovery efforts at risk.

GM swats speculation

In less than a year, GM has gone from being the U.S. automaker furthest along the recovery track to the subject of bankruptcy concerns. Its stock tumbled last week to the lowest level in more than 50 years after a Merrill Lynch research note said bankruptcy was no longer out of the question.
A report issued by analyst Shelly Lombard at Gimme Credit puts the likelihood for bankruptcy at GM at 25 percent.

Chairman and CEO Rick Wagoner moved to quell the bankruptcy speculation Thursday, telling reporters during a trip to Texas that GM had "no thoughts whatsoever" of filing for bankruptcy.

In April, GM said it had adequate liquidity through 2008, with $24 billion in cash at the end of the first quarter and access to a further $7 billion of credit.
Most analysts say they don't believe GM will run out of money this year. But at the rate the automaker is burning cash -- estimated at billion to $1.5 billion a month -- they say it may need to raise as $1 much $10 billion during the next 12 months to allay concerns about its cash position.

This is a poor borrowing climate, but JPMorgan analyst Himanshu Patel says GM's profitable overseas operations could be pledged for between $8 billion and $11 billion in secured bank loans.

GM also could ask the United Auto Workers if it could delay its 2010 contribution to the voluntary employees' beneficiary association, a GM-funded, UAW-managed health care trust.

"We believe GM will pursue every option to avoid filing Chapter 11, since a bankruptcy would probably scare away car buyers, delaying a turnaround," Gimme Credit's Lombard wrote in a report.

Loans leave Ford with cash

For Ford, bankruptcy would spell the end of the Ford family's control of the company founded by Henry Ford in 1903.

Henry Ford's descendants control the company through their exclusive ownership of super-voting Class B shares. Those shares represent only 3.3 percent of the company's stock but wield 40 percent of the voting power and all but guarantee the family control, regardless of how many shares Kirk Kerkorian or any other investor amasses.

But all shares would be equally obliterated by a bankruptcy, and it is unlikely any judge would allow a reorganized Ford to reissue special shares to the family.
Compounding matters is the fact that Ford has mortgaged all of its U.S. assets -- including the Blue Oval itself -- to finance its restructuring. If it defaults on those loans, there will be little left of the Dearborn automaker.

For these reasons, analysts agree that Ford would never willingly file for bankruptcy protection. And at least for now, they say, Ford has enough cash on hand to make it through to 2010, when the full benefits of its new contract with the UAW are realized.
Ford has $40.6 billion in cash and available credit, and it has brands, such as Sweden's Volvo Cars, that it can sell if the situation grows more desperate.

"With its cash on hand and other resources, Ford is in the best position of any of the Detroit automakers," said Oline at Fitch Ratings. But, he added, "They will take a look at all non-core assets and any opportunities to improve their liquidity."

Chrysler's outlook worsens

Owned by Cerberus Capital Management L.P., Chrysler is the most likely of Detroit's automakers to tap the bankruptcy option, several analysts say.
The privately held Auburn Hills automaker, sold last year by Daimler AG, is the most vulnerable to a downturn in the U.S. market and consumers' percent shift away from trucks to more fuel-efficient cars. Last month, 75 of the vehicles Chrysler sold were trucks or SUVs.

Unlike its cross-town rivals, Chrysler has limited foreign operations to compensate for losses at home. North America accounts for 94 percent of global sales. Of the American automakers, Chrysler faces the highest liquidity risk, JPMorgan's Patel wrote in a report to investors this month.

Chrysler's "capital raising options seem limited to us given a lack of high-value unencumbered assets, and its owners are probably not highly motivated to inject new equity," he wrote. Without public shareholders, Cerberus could move Chrysler quickly into bankruptcy, said Steven Davidoff, a corporate law professor at Wayne State University who studies Cerberus. If GM or Ford were to file, its stockholders equity would most likely be wiped out. Cerberus, however, could put up a financing package and maintain control of the company, if that's what it sought to do.

"The biggest difference is as a private company they can make decisions quickly," he said. "In bankruptcy they could renegotiate or terminate contracts with the UAW, dealers and suppliers."

On the downside, entering bankruptcy could make it even more difficult to obtain financing, and Cerberus would have less control of the automaker and more public scrutiny, Davidoff said. A filing, however, would not affect Cerberus' other investments.

For now, the bankruptcy speculation is just talk, but with the market forecast to deteriorate next year, it's talk that won't soon go away.

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Democracy: Too Important
to Leave to the Members?

Sam Gindin

Earlier this summer, it looked like the Canadian Auto Workers (CAW) union was about to experience something truly unusual in its history – a contested campaign for national president. The last contest for the union's top Canadian officer was in 1960, a quarter of a century before the formation of the CAW and a year when Tommy Douglas was Premier of Saskatchewan and John F. Kennedy was running for President of the United States.

A transition in leadership was coming: CAW President Buzz Hargrove would turn 65, the agreed mandatory retirement age for union staff and officials, in March 2009. His handpicked successor was Ken Lewenza who, like Hargrove, came out of Chrysler's Windsor Assembly Plant. The succession also included anointing Peter Kennedy, the current Assistant to Secretary-Treasurer Jim O'Neil, to move up when O'Neil retired in August 2009. As Hargrove contemplated exactly when and how he would announce the timing of his retirement, two very credible candidates, both assistants to Hargrove, had declared their intent to run: Hemi Mitic against Lewenza and Carol Phillips against Kennedy.

The possibility of a break with tradition and an actual election did not come out of nowhere. During relatively good times, the absence of contested elections was commented on, but passively accepted. Now, with crises piling up in one sector in manufacturing after another in Canada (the state of the auto industry being the most publicized), a good number of CAW activists were increasingly frustrated and restless. It was in that context that rumors of an election began to circulate and the contesting candidates surfaced.

This was an opportunity that the union leadership should have jumped at. After years of growing demoralization inside the union, an election could have been a catalyst for union renewal, opening a space for membership participation in the crucial questions facing the union, and developing the candidates' own thinking. How could the union's dismal record in organizing new members be reversed? What changes in union priorities would an organizational drive imply and what commitments from the locals did it demand? The union's formal policy against concessions was contradicted by the reality on the ground. What was needed to return the union to its slogan that 'fighting back makes a difference'? International solidarity between unions is often discussed, but what could it concretely mean? The environment had emerged as a central issue that would transform everything about how we produce and live. Where did the candidates stand on the insecurities and opportunities this implies? The regional and sectoral composition of the CAW's membership base is today radically different than when the CAW was formed, but the union's structures have remained the same. What do the candidates have to say about how to take advantage of this potential, and what do the locals themselves want to put on the agenda in terms of structural change?

It was an opportunity as well to raise the issue of the CAW's relative separation from the rest of the labour movement (notably its continued absence from Ontario Federation of Labour), at the same time that the CAW drifted closer to the corporate and political elite (symbolized by the joint dinner with Canada's business and political elites in the middle of a CAW Bargaining Convention). Who are the union's friends and who are its enemies? Where do the candidates stand on union support for the Liberals? Can the union really expect to address the crisis in manufacturing jobs, the restructuring of private services, the commercialization of social services, or reverse free trade without rebuilding ties to the rest of the Canadian working class and mobilizing working class communities beyond its own?

A contested election might have reminded people why unions remain so important and brought more members into the active life of the union. That opportunity, in terms of the contest for the CAW presidency, was thrown aside. The union leadership seemed more concerned with ensuring executive control over the presidential succession and especially determined not to open debates it could not control and risk commitments that might hold future leaders accountable. In a phrase that may come to define his legacy, Hargrove expressed his impatience with an open electoral contest for the leadership of one of Canada's largest and most storied working class organizations in these terms: “We're not a political party, we're a union” (Globe and Mail, July 7, 2008).

Managing the Transition

Hargrove quickly moved to prevent such an open contest by calling a meeting of the National Executive Board (NEB) and of the appointed staff for July 8th to “put this thing to bed.” The NEB's endorsement of Hargrove's choices could be taken for granted. Though formally elected by union delegates, the NEB had never, a few secondary issues aside, demonstrated any collective autonomy from the CAW President. Nor did anyone expect this might change now.

The staff, however, was another matter. The majority of the CAW staff are experienced and skilled former elected local officials, with a history as activists and leaders in their own right. Though they cannot vote in any official union body, they have traditionally had the right freely to cast votes within the union's ‘administration caucus,’ a political body that ensures that all who attend it will support the administration at union convention, but which meets before conventions to decide what resolutions and candidates for office the administration will endorse.[1] The caucus system came out of the early right-left splits in the union in the 1940s. Such an organized opposition within the CAW had disappeared, but the administration caucus has continued as a form of control over what takes place at union conventions. Even as the CAW broke away from the UAW and its culture, it retained the essentials of the UAW's leadership-controlled caucus system.

Mitic's intention was to run within the caucus, which would have allowed staff members to vote for him there. He was thus intending to use one aspect of caucus tradition to challenge another, i.e. to open the possibility of a free caucus choice among the candidates (who all came from previous leadership team, even if Hargrove had pre-selected his favourites). But Hargrove brought the staff together not for a collective discussion among people with a wealth of experience as local leaders and activists, but as his employees. It was not their opinions he was interested in, but getting the staff in line well before they joined local activists possibly to challenge his candidate at the pre-Convention caucus meeting.

Because a rebellion was brewing, with the staff reflecting the wider dissension in the union, Hargrove was pushed into a further tactical step. On the morning of the scheduled meetings, the CAW President suddenly announced that he would retire by mid-September and a convention to choose his successor would be held before then. Virtually no union meetings are scheduled during the summer. Since workers would be at home or on vacation for much of July and August, any campaigning was essentially foreclosed.

Hargrove argued that the hurried timing was to avoid the ‘divisiveness’ of a ten-month campaign. Leaving aside that democracy functions because of differences, no explanation was given for why a shorter but more sensible period (such as one running to late-October) was also excluded. To some it looked as if the timing was not so much about union solidarity as with guaranteeing the victory of his candidate (the longer Hargrove stayed, the more of a liability he seemed to be to Lewenza's candidacy), and limiting any debate over the union's direction. Democracy was apparently too important to leave to the members.

The morning of the NEB meeting, Hargrove met with key board members from Quebec whose position was critical and who had pledged their support to Mitic. Coming out of that meeting they surprisingly switched their support to Lewenza. That loss was amplified because it potentially weakened the resolve of others both at the Board and on staff. Moreover, Hargrove presented Mitic with a catch-22: if he participated in the Board decision, he would have to abide by their vote (which was a foregone conclusion); if he refused, he would be understood to have left the administration caucus. Since Mitic was committed to running within the caucus and because he saw his support unraveling, he stepped down and joined NEB member Earle McCurdy from Newfoundland in calling for a review of ‘the process.’

Hargrove had won. At the staff meeting that followed, Hargrove made it clear that the staff, which could not vote at the convention itself, had a vote in the administration caucus – but only in line with what the NEB (i.e. the President) recommended. This meant not only that the approximately 150 staff had no say in the choice of CAW President, but that local delegates who participated in the caucus effectively faced an out-going President with multiple votes in his pocket. Though he had laid down the law that the staff had no right to vote independently, and though there was, in any case, no longer any alternative candidate for President, Hargrove insisted on a show of hands to endorse the NEB's recommendation. The point of the vote was, of course, purely formal and symbolic: it merely allowed it to be claimed that a consensus had been reached, so that those who didn't know what was really going on might think all this indicated the depth of the union's democratic process.

Carol Phillips remains in the race for Secretary-Treasurer in August 2009, having declared that she will run outside the administration caucus. Phillips is a talented, progressive and respected candidate and though the demographic changes in the CAW might suggest that a woman should be supported for one of the top two positions, Phillips is running on her merits and not as an 'affirmative action' candidate. The CAW structures guarantee that this will be an uphill battle. The new President will have some ten months to establish his authority and consolidate support for his caucus running mate, Kennedy. The staff will only be allowed to work for Kennedy. And though the Convention vote will be by secret ballot, a good many delegates will be hesitant to leave the administration caucus even if they want to support Phillips, and having participated in the caucus they are likely to abide by caucus discipline. A critical test for her candidacy – one posed by the early defeat of Mitic – will therefore be whether any locals rebel against this.

Union Democracy

The question of union democracy involves more than voting for leaders: it is about empowering the members to collectively effect change. It's therefore about both process and the kind of union that is being built. That is why the depth of union democracy and the degree of struggle often seem so closely linked.

When unions are fighting the status quo, a degree of democracy is virtually inevitable because it is essential. At those moments, workers receive information and analysis that counters what they get elsewhere. Educationals come alive. Workers develop their ability to articulate their cause and strategize. The capacity to organize in the workplace and community is deepened. The confidence that emerges from active participation spills over into other dimensions of workers' lives and sometimes raises larger questions about democracy in society. These can be powerful and revealing: if we're a democracy, why do corporations and financiers have so much power over our lives?

In contrast, when unions are only adapting to the status quo, democracy suffers because, from the leadership's perspective, democracy may represent a problem rather than an asset. If the leadership is arguing for concessions, it is repeating the arguments of the corporations, not giving workers an independent perspective. If bargaining is reduced to making deals with companies, the members become a nuisance. Educationals on past struggles become counterproductive. Collective Agreements are rushed through without a real chance for consideration. Workers who vote against concessions are told to vote again ‘until they get it right.’ Actions that go against union principles cannot be justified, so they must simply be rammed through without reasoned debate. In this context, prospects of an election raising questions about how the union functions, as well as leadership accountability, are seen as a threat, not an opportunity.

As convoluted as the events around the CAW 'almost-election' were, it did highlight what has long been true but shrugged off: there is something broken in the union's internal democratic process. It is telling that, a day after the NEB and staff meetings and before the administration caucus had met, never mind before the Convention itself, Ken Lewenza was already referred to as the new CAW President, thus foregoing even the formality of union democracy.

The much-needed debate inside the CAW should not be limited to how to fix the administration caucus. The problems go much deeper and involve issues central to all unions. What unions face today is rooted in the way North American unions organized themselves in much better economic times than for workers than the present. Not having understood that period to be an interlude, a break before the pressures of capitalism renewed attacks on the working class, unions did not prepare for what lay ahead. Workers are now suffering for that lack of understanding and preparation. While corporations have become more radical and aggressive, the labour movement has become more cautious and defensive. The most important question for the labour movement is to come to grips with those past failures and the need to become as radical as the other side. If we don't develop a vision that fundamentally questions the anti-social logic of capitalism, and build the collective capacities that can challenge corporate power, things won't just stay the same: they are likely get worse.

The real issue of Lewenza's leadership is not, as some commentators have emphasized, his relative lack of experience outside auto and southern Ontario. This may be a concern, but Lewenza is bright and energetic enough to learn how to move from being a local auto president to leading the largest private sector union in the country. Rather, the issue is whether Lewenza, as the candidate for continuity in the CAW leadership, will address the accumulated set of problems and challenges that the union confronts. To do so, the union will need to make adjustments in its current strategies and structures, and address internal democracy to mobilize the input of its staff, elected local leaders, and activists.

It would be a tragedy for all of Canadian labour if, in the face of the intimidating challenges confronting the CAW, the next CAW President circled the wagons, silenced dissenters, and just continued on without reassessing the union's direction and current limits. Any creative leadership has to allow for innovations, and encourage departures from past practices. Whether this happens will not, of course, depend on Lewenza alone. Democracy always has to be fought for and local leaders and activists have a responsibility – now, perhaps more than at any time in recent CAW memory – to insist that they and their members have an impact on the outcome.

Sam Gindin is the Packer Visiting Professor in Social Justice at York University.

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Ford to cut jobs abroad
as U.S. sales fall 14%

Jul 15, 2008 04:30 AM

Ford Motor Co., the third- largest automaker, said it will cut some salaried jobs in its international operations as it trims in North America due to declining U.S. sales.

The reductions outside North America will include job cuts in Asia, said spokesperson Marcey Evans. The international trims will be "on a smaller scale" than the 15 per cent cut in salaried costs that Ford is implementing in North America by Aug. 1, she said, declining to provide further details.

Ford is cutting jobs after it retreated in May from a target of returning to profitability by 2009.

The Dearborn, Mich.-based company lost $15.3 billion (U.S.) in the past two years, mostly because of deficits in North America. Ford's U.S. sales fell 14 per cent in this year's first half, compared with an industrywide decline of 10 per cent.

The company began dismissing salaried employees in North America last month.

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Breaking up GM will be hard to do
GM is shutting down production at its Oshawa truck plant.

Company that once provided half of all the vehicles in
North America finds itself in perilous state

Jul 13, 2008 04:30 AM
David Olive
Business Columnist

As recently as 1980, when General Motors Corp. commanded about half of the North American market, it was unthinkable that the century-old company might someday face the prospect of bankruptcy. Yet it's the complacency that came with GM's sustained market dominance through most of the 20th century that accounts for the automaker's perilous condition today.

Last Monday, the Wall Street Journal shook up the auto world with a front-page report on GM's woes, and the radical steps the firm is contemplating to ensure its survival.

Little in the report was new. Wall Street long ago factored into GM's share price its litany of woes: The billions of dollars in losses GM has accumulated in recent years, and the continuing losses so far this year; the firm's effective negative net value in balance-sheet terms; GM's steady loss in market share, to a lowly 23 per cent or so; the desperate cash position of a firm that burns through some $3 billion (U.S.) each quarter and must raise at least $10 billion in a hostile stock market to make it through to 2010. And looming cuts in GM's white-collar workforce, after the company threw tens of thousands of workers on the street with plant closures including four announced last month alone, in Oshawa, the U.S. and Mexico.

That's why GM stock is trading at about $10, a 54-year low. And why its shareholder value is a pitiful $5.73 billion, which makes what was the world's biggest automaker less valuable than the larger video-game makers.

For investors in GM bonds and stock, the big shocker last week was a Merrill Lynch analyst's report asserting the possibility of a GM bankruptcy could no longer be dismissed. GM critics have long argued that the firm is on a glide path to insolvency and a bankruptcy-court administered breakup.

The Journal shocker, more internal to the industry, was that GM insiders were talking to the paper along nearly the same lines. The GM officials in the Journal piece were quoted anonymously, but for the first time were going outside the company to admit that the idea of selling or killing most of GM's eight brands was at least "on the table." Which means some of the global industry's most venerable brands – conspicuously Buick and Pontiac, and the younger Saturn – could soon join Oldsmobile, closed down by GM a few years ago with few tears shed even if the legacy of Ransom Olds was Olds' status as the world's oldest auto brand.

The Journal article was a crack in the united front at GM, which has maintained it resolutely stands behind all of its flagship brands. It scared suppliers like Magna International Inc. of Aurora, Ont., the auto supplier whose largest single customer is Detroit, with GM ranking among its top five clients. More worried still were the thousands of GM dealers across the continent, many of them the largest businesses in the small towns in which they're located, which suddenly learned they might have nothing to sell.

Thus GM's top North American sales executive quickly fired off a memo this week to the dealers assuring them the Journal piece had no substance. And CEO Rick Wagoner himself informed GM employees the firm was not skating toward insolvency.

But the media reports and Wall Street's assessment come closer to the truth. Some realities are difficult to hide. North American auto sales are down 10 per cent so far this year. GM's are down 16 per cent. And GM sales of the only vehicles it makes money from – large trucks and sport utilities – are down 25 per cent.

GM has little credibility with Wall Street, having failed with a succession of promised turnarounds over the past decade and a half. "Wait until next year" has been its executive-suite refrain for too long. Wagoner's current fix-it plan was advertised as the mother of all turnaround efforts in GM history. And now even GM insiders are conceding it's too little, too late. Wagoner himself might not survive GM's board meeting early next month.

In fairness to Wagoner, he has cut labour costs as rapidly as possible over the past year. The veteran new-model guru he recruited, Bob Lutz, has come through with vehicles that actually have curb appeal, a novelty for GM since the mid-1980s. Lutz has even arrested the decades-long decline of Cadillac, long ago given up for dead against rivals Lexus, Mercedes-Benz and BMW. (Although, to be sure, Cadillac and its Detroit rival, Ford Motor Co.'s Lincoln brand, remain also-rans in the luxury sweeps.)

And Wagoner's unstinting investments in new-product development, despite a dwindling GM cash position, has yielded at least one potential industry game-changer, the all-electric Chevrolet Volt, due in showrooms in 2010.

For all the "halo" effect of Toyota's Prius, which has cast an eco-friendly glow over the entire company (even though Toyota makes its share of gas-guzzling large cars, trucks and SUVs), Prius remains a niche product even after several years on the market. Its anticipated 2008 sales are a mere 100,000 vehicles. And the Prius is a hybrid, using both electric power and conventional gasoline.

Not only is the Volt's all-electric technology revolutionary – the biggest industry advance since automatic transmission and perhaps even the perfection of the internal-combustion engine in Germany in the 19th century – but GM alone has the sprawling dealer network to make the Volt readily available to curious tire-kickers.

Wagoner's dilemma is that he launched his deep cost-cutting far too late. That also applies to the breakthrough deal he forged last year with the United Auto Workers to shift the enormous burden of employee health-care costs to a new trust to be administered by the UAW with a one-time mega-contribution from GM.

Wagoner has been especially late in addressing GM's notoriously bloated white-collar workforce, whose natural bureaucratic tendencies are to block innovation. And he has been slow to remove even those top executives culpable in GM's biggest blunders.

GM should have foreseen the spectacular increase in pump prices, one could very persuasively argue. But the entire industry was blindsided by the 70 per cent jump in crude prices between last fall and this spring, as were the airlines and government forecasters worldwide. GM's problem, shared with Ford Motor Co. and Chrysler LLC, is that its product mix is skewed to the large trucks and SUVs that North Americans are no longer buying – especially in the aftermath of a collapsed U.S. housing bubble that has erased an estimated $8 trillion (U.S.) in residential real estate value and accounts for the current 16-year low in consumer confidence.

Today's weak economy follows several years of robust total North American vehicle sales, so motorists are less inclined to trade in their relatively new vehicles. Meanwhile, on the horizon potential buyers see the Volt and other innovative products and are postponing new-vehicle purchases until they can check out the ultra-fuel-efficient vehicles on offer in 2010-2011.

Wagoner has been a staunch defender of an eight-division GM, but ultimately it's not his decision to make. It's the call of an increasingly restless GM board that has a fiduciary duty, if nothing else, to curb the cash burn and preserve as much of GM's value as possible on behalf of shareholders. Wagoner's credibility is undermined by his failed attempt to revive Saturn with a slew of costly new models that are showroom dust-collectors.

The hard reality for Wagoner is that he has had his kick at the can, having run GM since early this decade.

There's a precedent for sacking CEOs set by Robert Stempel's ouster by the GM board in the early 1990s. And there's a promising replacement on deck in Frederick "Fritz" Henderson, the former GM chief financial officer recently promoted to president and head of auto operations, a post he took over from Wagoner.

Henderson turned around GM's troubled European and Asian operations, now regarded as among the few crown jewels GM can use as collateral in its urgent recapitalization effort. No sooner had Henderson stepped into his new job than GM hung a for-sale sign on Hummer, a brand which, like Saab, commands a negligible North American market share of 0.2 per cent.

It's difficult to see a future for GM except after being stripped down to Chevrolet, which accounts for well more than half of GM's total business, and a reviving Cadillac that could serve the same purpose that Lexus and Infinity do for Toyota and Nissan Motor Co., respectively.

It probably will take a wrenching bankruptcy to achieve that transformation, since buyers for most of GM's assets are non-existent. Buick and Pontiac long ago lost their value as brands. And foreigners have twice been burned purchasing North American automaking assets – Renault SA with its acquisition of an ailing American Motors Corp., RIP; and the more recent Daimler-Benz AG disaster over nine years in trying to fix Chrysler, which served only to cut parent Daimler-Benz's market value in half.

To pull itself back from the brink, GM needs to wholly commit itself to the costly task of replicating the Volt and becoming the undisputed leader in the small, fuel-efficient vehicles of a 21st-century market. It is a market in which vehicle sales will fall to a permanently lower level as climate change, energy security and urban traffic congestion compel more and more motorists to forsake their vehicles – or their current extensive use of them – in favour of cycling to jobs closer to home and making more use of public transit.

There is no silver bullet for GM and its Detroit rivals, which soon will face still more competition from cheap Chinese and Indian "microcars." (Likely price: $5,000 to $7,000)

One sure measure of an enterprise's worth is the answer to the question: if it didn't exist, would you launch this business today? The answer in GM's case is that the world would function perfectly well without it.

You could not have said that when GM was providing half the automobiles in North America. But today GM lacks not only direction but also a raison d'être, which in all probability will be determined by a bankruptcy-court judge.

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HOW GM COMPARES IN MARKET SHARE — THEN AND NOW

Of General Motors Corp.'s eight divisions, only two, Cadillac and Chevrolet, are considered untouchable by GM's management.

At next month's board meeting, the automaker's six remaining brands are all under review for sale or closing.

Here's how GM products stack up in market share from 2000 to 2008:

Chevrolet
2000: 15 per cent
2008: 12.9 per cent

GMC